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The Auction Advocate
The Auction Advocate, the podcast where we're all in, is produced by the National Auction Association in order to further knowledge and discussion on relevant topics for auction industry professionals.
The Auction Advocate
Take Your Auction Marketing To The Next Level | Susan Campbell, John John Genovese, & Braden McCurdy
National Auction Association’s Marketing & Digital Media Manager and host of The Auction Advocate, Taven Wohlford, talks with three leaders at the center of the NAA Marketing Competition: Susan Campbell from the American Marketing Association of Kansas City, 2025 Campaign of the Year winner Braden McCurdy CAI, AARE, AMM, and Marketing Competition Task Force Chair John John Genovese CAI, AMM, BAS.
They share what makes strong auction marketing, how judging works, what trends to watch in 2026, and how to get your submissions ready for January. Tune in for a fun and practical conversation designed to help auction professionals enter the competition with confidence and take their daily marketing efforts to new heights.
If you hear a few email chimes in the background…consider it the most realistic behind-the-scenes look at how busy marketing professionals really are.